Will Video Kill the Instagram Star?

Are motion picture Instagrams better than still ones? I highly doubt it.
Media specificity lies at the core of my research focus. I have long been interested in thinking about how audiences and publics, both past and present, make meaning of the same represented persons/objects/things from diverse representational modes.  Bringing critical awareness to these means of representation is deeply embedded within traditions of modern and contemporary art. Artists, ranging from Manet and the Impressionists, to Magritte and the Surrealists, through to conceptual artists such as Joseph Kosuth, have made it part of their practice to bring insight to both the illusion and multiple media modes of our visual landscape.



Manet, Magritte, and Kosuth push audiences to think about the means of representation
and media forms as sets of shifting signs. Modern and contemporary art teaches us for example that a painting
is not a mimetic copy of reality, any more than a photograph or a convinving line of text.

Asking students to think critically about the means of representation is also part of the art historian’s job. Here, the basics of formal analysis kick into play. For example, what are the benefits and drawbacks of producing a representation of the same thing as a painting, a drawing, a sculpture, or a work of film or performance art? What is at stake in the conversations they will generate? What meanings will be made with each media mode? What is gained and what is lost? When Instagram announced its introduction to video captures this past week, I immediately began to wonder what false assumptions were being made about the move from still to moving pictures. Clearly, from watching the promotional video, there is an idea in place that the moving image is the natural evolution from the still Instagram picture. But is this really the case?

 

In the past several months, I have been thinking a great deal about these sorts of new media assumptions, and especially the move from silent to sound filmmaking and the many difficulties and limitations that were placed on experimental filmmakers of the late 1920’s who simply did not buy into the idea that sound was somehow “better” than silent film. To be sure, the entire history of film was transformed in a few short years when studio executives in Hollywood endorsed and promoted sound film (and narrative based movies) as the obvious evolution in filmmaking and then later colour filmmaking to replace black and white movies. What was lost with those transitions was how the means of filmic representation shifted and recast the way artists engaged with and/or abandoned film as a medium of choice. This is now part of a largely forgotten or misrepresented history we are just coming to grips with.

Claims for new media evolution and superiority have been made as far back as the early 20th century.
Here is an ad from 1918 in the trade journal Moving Picture World making the argument for a new film format. 
Looking to the immediate and largely negative reaction to the Instagram announcement by both average users and critics alike, I am reminded of archival documents I have recently looked at from the early 1930’s where the public laments all of the important aspects of silent film that would be lost in its transition to sound. More importantly, the underlying charge of that time was how “artistic” decisions had been made at the expense of commercial interests. This sentiment echoes many of the reactions about Instagram’s move (recently acquired by Facebook) and the mini commercial spots that are surely coming to Instagram within short order. Interestingly, most critics unanimously agree that moving to video signals a backward move for Instagram and not a natural evolution for the new media form. As New York Times writer Jenna Wortham argues in her article on the topic, media specificity has all but been disregarded with the transition to moving images:

Instagram is a yearbook of our most memorable moments, not because they’re the moments worth remembering, but because they’re the moments worth projecting and sharing… Video, at least the amateurish footage I shot, is the antithesis of that fantasy. And as much as I think we’re getting more comfortable being ourselves online, there’s still a difference between the self you’re willing to share publicly and the self you’re willing to share when only a handful of people are watching.

So will video kill the Instagram star? Probably not, but I can't help but wonder as new media forms continue to shift and claim “evolution” how long it will take for critiques like these to recede into forgotten history.

Further Reading:

Swisher, Kara “The Money Shot” Vanity Fair, June 2013

Van Loon, Joost Media Technologies: Critical Perspectives. Open University Press, 2008.

Weekly Round-Up: On the Road Edition, Part Two

This week's Flipboard cover is an Instagram pic I took while stopped in traffic on the 405
HIghway in Los Angeles (without GPS in my car and a map in the trunk!)
Has it already been a whole week? I have just returned home after several exhilarating days in Los Angeles on a research trip to both the UCLA Film and Television Archive and the Margaret Herrick Library at The Academy of Motion Picture Arts and Sciences. As part of my project I was looking at archival documents, posters, scripts, and yes films!, from the period of the late 1920's and early 1930's related to avant-garde filmmaker Paul Fejos. It was fantastic getting to look at materials from this era, and all of the librarians and archivists I encountered were incredibly helpful and very patient with my questions and queries. I even tried to get into the spirit of the visit by staying at a hotel that used to be an apartment house for silent cinema starts-- it is a great little hotel in Beverly Hills called The Crescent, I highly recommend it. While in Los Angeles, I was able to see some great art exhibitions and later this week I will blog about my visit to the Getty Museum and Research Institute, a must see for any art and architecture lover visiting the area.

Between visits, I was watching my social media feeds and saved several articles, links, and videos into this week's Flipbook. Follow this link to check out the complete magazine (see this link to learn how you can download the Flipboard app to your mobile device), or see a few of the standout articles linked directly below:

Weekly Round-Up: On the Road Edition

This week's Flipboard cover--Warhol meets Lennon-- an encounter captured in the late 1970's. 
I am currently blogging from the road (on a short vacation to Las Vegas ahead of a research trip to Los Angeles) and experimenting with mobile Blogger-- wishing you all a wonderful weekend. You can find my weekly pick of social media links, articles, and videos on Avant-Guardian Musings Flipbook Magazine. I will be adding each week's curated selections and starting fresh each month, just like a real magazine subscription. Enjoy!

Weekly Round-Up is Back, Now on Flipboard.


Introducing the blog's weekly Flipboard, a new and more user-friendly way
to gather and share weekly information in a dynamic format. 
One of the activities I enjoy each morning over coffee is combing through my various social media feeds to find out what information and links colleagues, friends, students, and other users I am following are sharing and circulating. It is always interesting to see what is trending in various fields I am interested in, especially the art and post secondary education worlds, and to track how certain stories are progressing over time. Many of my blog posts are in fact sparked by conversations I see emerging over social media. Several months into starting my blog, I began sharing some of the links I was finding especially worthy of reflection, mostly items I favourited on Twitter (still my favourite source for art and culture related news/info), and shared them on my Weekly Twitter Round Ups

During the hiatus from my blog, I began researching more useful and time-saving ways to collect all the bits of info I was amassing in various spots on my computer, phone, and tablet into one place. While transitioning to my iPad, I discovered the app that many of you may already know about-- Flipboard.

Flipboard allows users to create personal magazines by collecting, editing, and sharing information they "flip" into their account. Content can be streamed from Twitter, Facebook, YouTube, Instagram, and any number of news feed sources. To date, the application is available on Apple, Android, and select e-reader devices and you can also download a Flipboard bookmarklet  to your computer to capture info you may find browsing at your desk.

Voila! I thought-- this would be the perfect way to deliver the Weekly Round-Up in a visually dynamic and interactive way. And so, each week, I will be amassing information into the blog's Flipboard magazine. I am still playing around with how I will organize the issues (be it into a monthly digest or simply a new one each week), but I will change the cover each week to reflect an art-related news story that is on my mind a part of the broader public conversation. To access the magazine, you can download the mobile app for iPhone, iPad, Android, Kindle Fire or Nook devices and search for "Dorothy Barenscott" in the catalogue or get the download link sent to your email . Unfortunately there is no way to view the magazine on a computer yet (I hear rumours of a Google Chrome extension-- I will keep you posted!), so I will work to link a few items each week directly in the blog post. Inside this first magazine, you will find 18 items-- this will be an evolving format, but for now I have included sources from a variety of social media formats and types (images, video, articles, e-books etc..). So grab a cup of coffee, sit back and flip through the collection of links in this week's round-up. I look forward to assembling new items each week and sharing them with you.

For the front of my inaugural weekly Flipboard round-up, I chose artist Ai Weiwei's somewhat controversial cover art for the latest edition of Time Magazine. Ai's graphic work-- using the Chinese art of paper cutting-- was chosen to grace the cover of the iconic American weekly news magazine to accompany reporter Hannah Beech's lead story "How China Views the World."  With the twenty-fourth anniversary of the Tiananmen Square protests occurring this past week (see historic video clip below), along with the two-day California Summit between American and Chinese leaders also happening this weekend, the move was a very bold one for the publication. With continued protests in both Turkey and Syria raging, and questions of human rights abuses at the forefront of many activists minds, it also seems a very opportune time to bring Ai Weiwei's art and message to such a wide reading audience.