Studying art history and attending grad school with MFAs in an art school context, you quickly learn that the complicated milieu in which artists achieve “success.” Just this past week, I was lecturing on the significant influence of New York curator Henry Geldzahler in identifying and legitimizing artists associated with the Pop Art movement in the 1960s—most importantly Andy Warhol—through the development of close personal relationships and introductions of these artists to the New York elite, for whom Geldzahler became an important advisor. In today’s world, Geldzahler would be understood as an influencer, and would no doubt have the ear of all the most important art collectors in the world.
What Geldzahler lacked in personal wealth, he made up with cultural capital. His education, taste, knowledge of art, food, fashion, and understanding of the networks in which art was circulated, bought, and sold, gave Geldzahler a power that eventually landed him in the unlikely role of the first contemporary art curator at the Metropolitan Museum of Art, a position he convinced the museum, one that had no real interest in contemporary art, that it needed. The story of how this happened is legend, but what Geldzahler achieved is often ascribed to his charm, entrepreneurship, and incredible personal connections. And any artists he promoted along the way were immediately seen as significant.
All of this helps us understand the fascinating story of Anna Sorokin (aka Anna Delvey), the fake German heiress who in 2015-2017 infamously duped many members of the New York art world and fashionable elite (along with defrauding banks and investment firms along the way) in her attempt to fund and build an exclusive multi-million dollar art space, social club, and artist residence in New York called the ADV (Anna Delvey Foundation). I first heard of the Sorokin story when her criminal trial became art world news back in 2018-19 and the book My Friend Anna was published, detailing how successfully this otherwise imposter penetrated the New York art world. Two years later, the Netflix series Inventing Anna-- starring the incredible Julia Garner as Sorokin—gives us the dramatized treatment of just how significant cultural capital is to almost every decision around how artists find their way to fame and success.